Have you ever thought about how much work goes into being a wedding planner I know a lot of people think its all fun and games. You get to play with pretty things, make peoples dreams become reality you know those types of things, BUT its one stressful job sometimes especially when being a wedding planner is your SIDE HUSTLE. Yes I said side hustle! We were so fortunate enough to collaborate with Willow & Ivy about being a wedding planner. She told us what her motivation is and how she stays focused, how she runs her one woman show all all things wedding planning along with talking about styled shoots. Below is also one of her recent styled shoots, I mean guys common who else loves emerald?!
1. Tell us about your company, how did it start, what motivation you had when starting it
Willow & Ivy Events was born out of a passion to begin wedding planning again in my new city of Seattle. I got my start in the wedding industry working for an amazing event company in Washington DC. I moved from assistant to associate coordinator to lead coordinator with them in a short time and really fell in love with everything weddings. I actually still write for a wedding blog, United with Love, that is DC based and run by the woman who started my love of weddings. After moving to Seattle, I thought I would just write for the blog and that would fill my "wedding" quota but after a while I got the itch to actually start planning again and, with a push from a close friend, Willow & Ivy Events was born!
2. You have put together a lot of styled shoots, tell us how you coordinate them?
Putting together a styled shoot can be a lot of work but I love it because it allows me to really showcase my style. It helps me to "find my people" not only in the industry but when finding potential clients as well. As a planner you really have to click with and understand your couples so if you start with a couple who likes your personal wedding design style it can make things easier! I typically am inspired by something in the real world and that is how they start. For example, I was inspired by deep green velvet linen one time and another I was inspired by the idea of individual cakes as place cards. From there I find vendors whose work or products fit the aesthetic of that overall shoot. It's a great way to network with vendors you really want to work with! On the day of the shoot I run around putting tablescapes together, hauling furniture, making sure hair and makeup is going smoothly, and styling each and every element from the table top decor to the invitation flat lays. It's a lot of work but it's AMAZING to see something you planned, styled, and executed come together. It's really fun for me because I get to let my own creatively flow unchecked!
3. How do you make your business happen, do you have other employees, do you do it alone?
I am the sole owner and designer of Willow & Ivy Events so when couples inquire, email, set up meetings, etc. it is all with me! On the wedding day I do have anywhere from 1 to 2 assistants to help with the day of execution like setting up place cards, setting up decor, assisting guests, and more.
4. What are your goals with the wedding industry.
Since Willow & Ivy Events is my side hustle, my goals are to just have a lot of fun and create pretty things! I want my clients to feel super comfortable with me and be absolutely in love with the end product. I never want to see wedding planning as a job. It's my hobby and it's what makes me happy!